Eighteen - 24 Logo

Trolley Panels

The UK’s leading trolley advertising network

Reach up to 100 million repeat shoppers every four weeks across Tesco, Sainsbury’s, and Asda.

With the flood of out-of-store brand communication consistently influencing positive attitudes toward brands, it becomes hard for consumers to remember the message. It’s great to attract lots of shoppers to supermarkets, but if they don’t convert into sales then efforts are easily wasted.

In-store promotions are a way to establish direct contact. This personal connection is important because customers will remember brands that they have had direct interaction with, increasing their familiarity with marketing campaigns and branding. In addition to increasing brand awareness, point-of-sale helps companies showcase new products and attract more customers to increase sales.

4.5 million
main shoppers

have seen trolley posters in the last week

Popworks advert on a tesco trolley

82%
of purchasing decisions

are made instore 

71%
of shoppers

who recall trolley posters take action after seeing the ad

43 minutes
average brand exposure

per shop

Trolley ads drive results with average

+15.2%

sales uplift

Sources: IGD 2019 Base: Total 210, (Tesco 70, Sainsbury’s 70, Asda 70) – Research for Redbus Media Group; TGI – 2023 April (March 2022 – February 2023) – © Kantar Media9 – Adcock Solutions, July 2023 – fivestarhomefoods.com – IRI

In-store promotions are a way to establish direct contact between brands and consumers. This personal connection is critical because customers remember brands that they have had direct interaction with, increasing their familiarity with marketing campaigns, branding and ultimately the products themselves. 

In addition to increasing sales and brand awareness, point-of-sale helps companies showcase new products and attract new customers to increase sales.

Read more

Brands we work with

Subscribe

Want to stay up to date on news from Eighteen-24?

Sign up for our newsletter.

Eighteen - 24 Logo

Skip to content