Boohoo: Youth Targeted Fashion Advertising
Objectives
‘The ultra-fast fashion retail’ phenomenon Boohoo is known for its fashion trends which are ‘primarily driven by social media’ and further enhanced through their ‘Gen-Z’ marketing strategy and 10% off the Boohoo range for students.
The objective was to drive awareness and registrations for Boohoo and BoohooMAN by targeting fashion-conscious students in key cities.
Execution
-
- 1-13 October 2018
- 18 universities:
Bath, Cardiff, Durham, Exeter, Glasgow, Leeds, Manchester, Newcastle, Northumbria, Queen Mary London, ULU, Reading, Sheffield, Warwick. - 67 screens
- 2,008,316 Footfall
- 2,915,851 Impacts
* Estimated 2 weeks
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