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Student gen z

Power today

Shape tomorrow

Get the information you need to craft a winning student marketing strategy.

Future value

Today’s students are tomorrow’s high earners. The brand relationships they build now will influence markets for decades to come.

Graduates earn

7k+

more per year on average (vs non grads)*

Graduate lifetime earnings

£321k

higher (vs non grads)*

Graduate lifetime earnings

£321k

higher (vs non grads)*

The most influential consumer group

This generation isn’t just the future; they’re already a powerful economic and cultural force.

University sparks a wave of needs. It’s a key moment for brands to connect.

Gen Z contributes

£29b

to the UK economy annually*

Formative timing

At 18-21, the brain is primed for rapid learning and habit formation. Students eagerly experiment and embrace discovery - shaping identities, forming routines, and building lasting connections.

81%

of freshers are open to experimenting with new brands at University.*

77%

of students say they’ll stay loyal if they have a positive early experience with a brand.*

77%

of students say they’ll stay loyal if they have a positive early experience with a brand.*

They drive demand and shape markets

Their daily choices influence what their peers, parents and siblings are watching, wearing and buying.

From the latest trainers to the must-see new series to what ends up in the supermarket trolley or digital basket.

70%

of Gen Z report that older generations come to them for product advice*

Students in front of DOOH screenn

Insights

Explore how Student Gen Z engages with the brands they love, or need to discover, and how best to connect with them on campus.

Let's talk

QSR and Casual Dining

Serving fast flavour: Where connection, culture and convenience collide on campus

Download

Download our QSR and Casual Dining White Paper

See how quick dining fuels student life, from the first coffee of the day to shared meals that mark the week.

Discover how Gen Z balances speed, value and authenticity, and what it takes to turn habit into loyalty.

Be visible where food, friendship and familiarity meet in the trusted spaces that shape daily choice.

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Gaming

In the hands of student gamers, new worlds open, connections spark and choices matter

Download

Download our Gaming White Paper

See how gaming shapes Gen Z student culture, from connection and creativity to competition and community.

Students play to relax, socialise and express identity. Discover what drives their choices and how early experiences shape lasting brand loyalty.

Be present where play meets possibility, in the shared spaces where gaming connects students and drives discovery.

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Food Delivery and Meal Services

Feeding convenience culture: where appetite meets opportunity in the student market

Download

Download our Food Delivery and Meal Services White Paper

Explore how students eat, share and spend, and what it means for delivery, on-demand grocery and meal-kit brands.

From late-night takeaways to planned meal boxes, food habits reveal routine, culture and connection. Learn how students balance value, choice and convenience.

Be present where appetite meets opportunity, in trusted campus spaces where food decisions are made and shared.

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Fashion

Where self-expression meets spending power, and campus choices become a brand loyalty opportunity

Download

Download our Fashion White Paper

Discover how students express identity and shape trends – and what it means for fashion brands.

Students shop often and spend with intent. Learn what drives their choices and how to earn lasting relevance.

Connect in the real-world spaces where style choices are made – from Students’ Unions to peer circles.

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Finance and banking

Engaging Gen Z Students where trust is built, habits are formed, and lifelong financial decisions begin

Download

Download our Finance and banking White Paper

Discover how Gen Z approaches money – and what it takes to earn their trust in these pivotal years.

From first accounts to financial pressure, students are making major money decisions – often with little support.

Connect in the real-world spaces where students plan, reflect and shape their financial future.

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Transport

Where journeys start and travel preferences take shape

Download

Download our Transport White Paper

See how students travel, spend, and shape transport preferences across campus life and beyond.

From campus commutes to bucket-list breaks – they’re shaping tomorrow’s travel loyalty today.

Connect in high-dwell, high-attention spaces where transport decisions are made and shared.

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Film and Streaming

Spark attention, build buzz and drive behaviour with the student audience who amplify what they love

Download

Download our Film and Streaming White Paper

See how students spark Gen Z trends, drive buzz and turn viewing into conversation.

Learn how to land attention when it counts – from first-weekend box office to season drops and viral moments.

Show up in trusted student spaces where content is noticed, discussed and shared.

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Unmissable. Never intrusive. 100% Gen Z

Meet Student Gen Z where they are, where they care, and where they share.  In real life, with zero wastage, in a trusted brand-safe ‘home from home".

84%

pay attention to OOH advertising*

65%

use adblockers on their devices*

Dwell time + Frequency = Trust + Advocacy*

Our student OOH advertising screens are proactively looked at for information and inspiration. Repeat exposure across the day increases recall and engagement.

56%

spontaneous recall after five exposures to an OOH ad (vs. 9% after seeing it once)*