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Student gen z

Power today

Shape tomorrow

Get the information you need to craft a winning student marketing strategy.

Students in a gym, working out in front of a DOOH screenn

Future value

Today’s students are tomorrow’s high earners. The brand relationships they build now will influence markets for decades to come.

Graduates earn

7k+

more per year on average (vs non grads)*

Graduate lifetime earnings

£321k

higher (vs non grads)*

Graduate lifetime earnings

£321k

higher (vs non grads)*

The most influential consumer group

This generation isn’t just the future; they’re already a powerful economic and cultural force.

University sparks a wave of needs. It’s a key moment for brands to connect.

Gen Z contributes

£29b

to the UK economy annually*

Formative timing

At 18-21, the brain is primed for rapid learning and habit formation. Students eagerly experiment and embrace discovery - shaping identities, forming routines, and building lasting connections.

81%

of freshers are open to experimenting with new brands at University.*

77%

of students say they’ll stay loyal if they have a positive early experience with a brand.*

77%

of students say they’ll stay loyal if they have a positive early experience with a brand.*

They drive demand and shape markets

Their daily choices influence what their peers, parents and siblings are watching, wearing and buying.

From the latest trainers to the must-see new series to what ends up in the supermarket trolley or digital basket.

70%

of Gen Z report that older generations come to them for product advice*

Students in front of DOOH screenn

Insights

Explore how Student Gen Z engages with the brands they love, or need to discover, and how best to connect with them on campus.

Let's talk
Two students in the cinema, enjoying the film and eating popcorn

Film and Streaming

Spark attention, build buzz and drive behaviour with the student audience who amplify what they love

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Student wearing makeup holding a #GENZ sign

Fashion

Where self-expression meets spending power, and campus choices become a brand loyalty opportunity

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Students sat working on the floor

Finance and banking

Engaging Gen Z Students where trust is built, habits are formed, and lifelong financial decisions begin

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Student at training station

Transport

Where journeys start and travel preferences take shape

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Unmissable. Never intrusive. 100% Gen Z

Meet Student Gen Z where they are, where they care, and where they share.  In real life, with zero wastage, in a trusted brand-safe ‘home from home".

84%

pay attention to OOH advertising*

65%

use adblockers on their devices*

Dwell time + Frequency = Trust + Advocacy*

Our student OOH advertising screens are proactively looked at for information and inspiration. Repeat exposure across the day increases recall and engagement.

56%

spontaneous recall after five exposures to an OOH ad (vs. 9% after seeing it once)*

Download our Film and Streaming White Paper

Where Gen Z watch, share and shape culture

See how students spark trends, drive buzz and turn viewing into conversation.

Cut through the scroll and into the conversation

Learn how to land attention when it counts – from first-weekend box office to season drops and viral moments.

Be seen where stories stick

Show up in trusted student spaces where content is noticed, discussed and shared.

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Download our Fashion White Paper

Where Gen Z style meets brand opportunity

Discover how students express identity and shape trends – and what it means for fashion brands.

Fashion is Gen Z’s high-frequency habit

Students shop often and spend with intent. Learn what drives their choices and how to earn lasting relevance.

Turn campus influence into lasting impact

Connect in the real-world spaces where style choices are made – from Students’ Unions to peer circles.

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Download our Finance and Banking White Paper

Where student decisions build lifelong value

Discover how Gen Z approaches money – and what it takes to earn their trust in these pivotal years.

Reach students as habits form and loyalties begin

From first accounts to financial pressure, students are making major money decisions – often with little support.

Show up where trust is built and decisions are made

Connect in the real-world spaces where students plan, reflect and shape their financial future.

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Download our Travel and Transport White Paper

Where Gen Z journeys begin – and habits form

See how students travel, spend, and shape transport preferences across campus life and beyond.

Students are the UK’s most active travellers

From campus commutes to bucket-list breaks – they’re shaping tomorrow’s travel loyalty today.

Turn planning moments into brand moments

Connect in high-dwell, high-attention spaces where transport decisions are made and shared.

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