Articles

Why Gen Z craves humour – And why it’s wise for brands to get funny on campus, fast

Lucky me is off to the Edinburgh Fringe in August (canny wait!), so comedy was already on my mind when I arrived at the Pion Youth Marketing Show, just a couple of short weeks ago. I was sat in the audience listening to an expert discussion on what wins on social with Gen Z, when it hit me: if Shakespeare were alive today, he’d 100% be smashing it on TikTok. Not because he was chasing followers, but because he understood something timeless; comedy and tragedy aren’t opposites. They’re twins.

Fresh Insights for Connecting with Gen Z Students

Why Gen Z craves humour – And why it’s wise for brands to get funny on campus, fast

Bridging Gen Z’s First Steps into Adulting, and How Brands Can Assist

The £25,000-a-year Attention Economy: Why brands must rethink where they show up

You’ve gone broadcast. But did you go deep? Why some Gen Z campaigns fall at the final hurdle

Why are luxury brands turning up at the Oxford to Cambridge Boat Race?