Freshers Roundup: Engaging Gen Z
The freshers period is prime time for brands to target Generation Z, as the new cohort of students flock to their university campuses. An Eighteen-24 D6, positioned in a students’ union, with a 10 second ad showing every minute for 18 hours, drives frequency, allows ample dwell time, and targets a pure play Gen Z student audience, with zero wastage
Recruiters Targeting Gen Z Students
The commencement of a new term brings a blend of exams, the buzz of refreshers, and an opportunity for students to realign their academic and social objectives for 2024. As a result, students may naturally redirect their attention to contemplate their career paths after graduation.