Eighteen-24 / Student Targeting
The UK’s largest on-campus student advertising network, Eighteen-24.
Reach Gen Z students through engaging digital advertising screens in university students’ unions across the UK.
380ᐩ
high contrast, Full-HD portrait D6s
110
university campuses
University students are often seen as the ultimate target audience for brands – young, smart, and willing to try new things. On the downside, they are notoriously difficult to convince, with their constantly evolving tastes in fashion, music, and movies. With brand loyalties yet to be formed and minds open to persuasion, connecting with this 18-24, Gen-Z audience allows potential lifelong advocacy of brands. That’s why it is critical to develop student advertising campaigns that specifically target this demographic.
A popular strategy to take your brand to the heart of student life is utilising digital out-of-home (DOOH) screens in universities. DOOH advertising allows placements to dynamically display ads targeted to the student population based on location, time of day, and the surrounding events at universities.
There are
2.8M
university students in the UK.
Reach
66%
of all students with the Eighteen-24 network.
84%
visit their students’ union 4x a week or more.
70%
Gen Z+ spend 40+ mins per day in their SUs.
Students contribute
£37 billion
to the UK economy every year.
Brands we work with
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