Youth

Connect with the next generation of consumers

Reach 16 to 18 year old students at colleges across the UK

Teenagers are a powerhouse in the UK economy, contributing a staggering £1.7 billion annually. The retail sector benefits the most from their spending habits, encompassing 84% of their expenditure on clothing, social activities, food, and gaming.

Notably, boys outspend girls sixfold on gaming-related purchases.

Remarkably, 22% of teens opt for second-hand purchases via platforms like Depop and Facebook Marketplace, with nearly half (49%) finding it trendy to score good bargains.

Furthermore, 48% of teen shoppers prefer thrift shopping to allocate more funds to other purchases, while 27% prioritise sustainability in their shopping choices

Source: https://www.onefamily.cos