BBC's The Greatest Dancer
Agency: Havas
Specialist: Ad City
Specialist: Ad City
Objectives
The BBC worked with Eighteen-24 to raise awareness of its programme The Greatest Dancer among the youth audience.
To tie in to the programme’s tagline ‘Mirror Mirror on the Wall, who is the Greatest Dancer of them all’, creative was printed on a reflective paper, giving the ads a mirror effect.
Targeting students at colleges across the UK was a focus.
Execution
- 7th Jan – 3rd Feb 2019
- 44 colleges
- National
- 68 4-sheet panels
- 2,251,672 Footfall
- 3,269,174 Impacts
- Estimated 4-weeks
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