Deliveroo: Advertising to Students
Agency: Initiative Media
Specialist: RapportWW
Objectives
Deliveroo’s target market is consumers who live in cities; most of them are busy office workers and students.
This campaign was specifically targeting students in key cities, with creative specifically tailored to eating patterns and behaviour and to promote the new app download to students
Execution
- 18th Sep – 17th Oct
- 26 university campuses
- Key cities – Birmingham, Bristol, Brighton, Cardiff, Glasgow, London, Manchester, Newcastle, Portsmouth, Edinburgh, Southampton
- 71 screens
- 2,717,896 Footfall
- 3,946,082 Impacts
* Estimated 2-weeks
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