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Teaching Recruitment Campaign

Agency: Manning Gottlieb OMD
Specialist: Posterscope

Objectives

2021 saw the highest number of teacher vacancies since 2010, and 59% of the target for recruiting trainees for Initial Teacher was achieved in 2022/23

As part of the Government’s teaching recruitment drive, the objective was to target students in their students unions across the country, for maximum impact

Execution

  • 18th Sep – 29th October
  • 91 university campuses
  • Fully National
  • 308 screens
  • 7,839,763 Footfall
  • 11,382,468 Impacts

    * Estimated 2-weeks

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