Kopparberg's Youth Advertising Campaign - "To Firsts That Last"

Kopparberg launched its largest-ever brand campaign To Firsts That Last, bringing to life the role that Kopparberg has played in many of life’s most memorable events including that first sip of ice-cold cider that kicks off the start of summer and drinking with new life-long friends at university.

The focus was to target new students over the Freshers period, within universities which have distribution of Kopparberg.