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Kopparberg's Youth Advertising Campaign - "To Firsts That Last"

Agency: Goodstuff
Specialist: Talon


Kopparberg launched its largest-ever brand campaign To Firsts That Last, bringing to life the role that Kopparberg has played in many of life’s most memorable events including that first sip of ice-cold cider that kicks off the start of summer and drinking with new life-long friends at university.

The focus was to target new students over the Freshers period, within universities which have distribution of Kopparberg.


  • 11-24 September 2021
  • 7 universities
    Cardiff, Newcastle, Manchester, Edinburgh, Northumbria, University of South Wales
  • 40 screens
  • 858,798 Footfall
  • 1,246,875 Impacts

    * Estimated 2-weeks


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