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Student Accounts

Agency: Initiative Media
Specialist: RapportWW


Banking providers continue to compete for new student accounts this year because they see them as the next generation to hold their finances with them.

The main incentive for student accounts in 2023 is cash and seven major banks are offering cashback to students is the most we have seen in some time.

With a NatWest Student Account, students will receive £100 in cash as well as overdraft arrangements. Conveying this message clearly to students in key cities, during Freshers Week was a vital objective.


  • 18th Sep – 1st October 2023
  • 39 university campuses
  • Key cities
  • 134 screens
  • 4,815,007 Footfall
  • 6,990,856 Impacts

    * Estimated 2-weeks


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