Netflix's Elite: Captivating Youth
Objectives
Elite is the Spanish-language teen crime drama that hit Netflix in 2018.
Elite is strikingly grounded in its storytelling, a drama attracting young adults, therefore, UK students were a core target audience for this release.
Execution
- 1st-14th October 2018
- 53 universities
London, Birmingham, Leeds, Manchester - 152 screens
- 6,083,126 Footfall
- 8,872,022 Impacts
* Estimated 2-weeks
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