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Netflix's Elite: Captivating Youth

Objectives

Elite is the Spanish-language teen crime drama that hit Netflix in 2018.

Elite is strikingly grounded in its storytelling, a drama attracting young adults, therefore, UK students were a core target audience for this release.

Execution

  • 1st-14th October 2018
  • 53 universities
    London, Birmingham, Leeds, Manchester
  • 152 screens
  • 6,083,126 Footfall
  • 8,872,022 Impacts

    * Estimated 2-weeks

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