Join Eighteen-24 at #YMS24LDN!

YMS Event London June 5th -6th June 2024 - partnering with Eighteen-24

Over the past decade, the Youth Marketing Strategy (YMS) festival has steadily grown into THE global gathering for youth marketers. This year, we’re thrilled to announce our partnership with YMS for their 2024 London event, themed “Futurescape.” Mark your calendars for June 5th and 6th as YMS transforms THE OLD TRUMAN BREWERY LIMITED into a […]

Gen Z and the Future of Cinema

2024 film releases

Gen Z is transforming cinema with their evolving tastes and behaviour, reshaping storytelling norms and embracing diverse cinematic experiences.
This important demographic has emerged as a pivotal force in revitalising cinema, championing #inclusivity and authenticity.

Freshers Roundup: Engaging Gen Z

5 minutes with Jamie Voss. Student bar with a digital 6 sheet.

The freshers period is prime time for brands to target Generation Z, as the new cohort of students flock to their university campuses. An Eighteen-24 D6, positioned in a students’ union, with a 10 second ad showing every minute for 18 hours, drives frequency, allows ample dwell time, and targets a pure play Gen Z student audience, with zero wastage

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