Celebrating 150 Years: Inside the Legacy of King’s College London Students’ Union
King’s College London celebrated a monumental occasion last September as its Students’ Union marked its 150th anniversary, proudly holding the title of the United Kingdom’s oldest students’ union
Join Eighteen-24 at #YMS24LDN!
Over the past decade, the Youth Marketing Strategy (YMS) festival has steadily grown into THE global gathering for youth marketers. This year, we’re thrilled to announce our partnership with YMS for their 2024 London event, themed “Futurescape.” Mark your calendars for June 5th and 6th as YMS transforms THE OLD TRUMAN BREWERY LIMITED into a […]
Exploring Warwick University
This month, Rosie Kelsall, our new graduate executive, shines a light on the University of Warwick, home to one of the UK’s busiest students’ unions with 286 societies and 70 sports clubs, creating a vibrant campus life where students can pursue their passions and socialise.
Gen Z and the Future of Cinema
Gen Z is transforming cinema with their evolving tastes and behaviour, reshaping storytelling norms and embracing diverse cinematic experiences.
This important demographic has emerged as a pivotal force in revitalising cinema, championing #inclusivity and authenticity.
Freshers Roundup: Engaging Gen Z
The freshers period is prime time for brands to target Generation Z, as the new cohort of students flock to their university campuses. An Eighteen-24 D6, positioned in a students’ union, with a 10 second ad showing every minute for 18 hours, drives frequency, allows ample dwell time, and targets a pure play Gen Z student audience, with zero wastage
Recruiters Targeting Gen Z Students
The commencement of a new term brings a blend of exams, the buzz of refreshers, and an opportunity for students to realign their academic and social objectives for 2024. As a result, students may naturally redirect their attention to contemplate their career paths after graduation.
Retail and Gen Z Advertising
We’re delighted to announce some exciting news from our parent company, Redbus Ventures. Redbus Media divisions for Retail and Gen Z have now separated into two standalone companies, Eighteen-24 and Eighteen-24, each better positioned to allow for growth and to fulfil their full potential. Retail Media Group, as its name suggests, will operate solely in […]